The Chroma 7 approach to creating consumer color palettes begins by identifying the distinctive features of the product: What is its application? Who is its target audience? What is its competition? What are the emerging global color trends? What is the intended psychological impact of the product? Once we have gathered all of this information, we design a color palette that will successfully sell the product. materials provided by chroma 7: Color samples and a written rationale for each color in the recommended palette Professional presentation boards upon request The [presentation] board and the rationale are fabulous. It is very complete and makes a beautiful presentation. You are good!! ~~Leatrice Eiseman, Executive Director, Pantone Color Institute Author of 7 books on color, including, Color Messages & Meanings, & More Alive with Color Color sells! 60~85% of a person’s decision to buy a product is determined by its color. The “right” color can increase sales and give your product the competitive edge. Color trends Colors don’t change, but people’s attitudes about them do. Chroma 7 offers an informed perspective on emerging color trends. Consider what color can do: Increase brand recognition up to 80% Improve readership by as much as 40% Increase comprehension by 73% Accelerate learning 55~78% Contact Color for your Home Color for your Business Color Palettes for Products Interior Design About Barbara Portfolio I We love all of the green colors and red colors you provided us. . . and we look forward to expanding our product line to include them! ~Katy Mech, Product Manger, USG Corporation Thank you so much for coming out to see us today! We learned so much from you~~ I wish we had brought you on a year ago!  ...[Your presentation board] is INCREDIBLE! And your rationale was absolutely perfect. We sincerely appreciate it! ~Brooke Meisenzahl, Marketing Manager, USG Corporation Color Palettes for Products